Master in YouTube Marketing

Training Highlights

Industry recognized certificate

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What will be the training syllabus?

Course Curriculum

YouTube Strategy: Making the Most of YouTube’s Platform and Algorithm
Learn how to put together a YouTube strategy that will make a real difference for your business. In this lesson, you'll learn what a successful YouTube strategy looks like, including various tactics such as profile and video optimization, playlists, v logging, YouTube Live, and more.

How to Create an Optimized YouTube Channel
YouTube is probably the most complex social network for businesses to figure out, but the rewards are worth it. Learn how you can help your videos receive the most views and build your subscriber base by taking advantage of the platform’s rich functionality.

How to Create High-Performing Video Content on YouTube
All too often, videos are uploaded to YouTube without taking advantage of some of the best features of the platform. Learn how to really make your content shine to drive up both views and subscribers.

Scaling Your YouTube Channel: YouTube SEO and More
There are two things that every business using YouTube wants to know: how to build an audience and how to convert that audience into buyers. Learn how you can attract, convert, engage, and monetize using a variety of tactics within the YouTube channel.

You Tube Marketing Funnels
In this lesson of the YouTube Marketing course, you'll learn how to create a traditional marketing funnel with email sequences, opt-in forms, and lead magnets. This section is all about the different types of sales funnels you can set up using YouTube videos. In this lesson, you'll learn how to set up a direct sales funnel. In this lesson of the YouTube Marketing course, you'll learn how to make money on YouTube with YouTube ads - another simple funnel. In this lesson of the YouTube Marketing course, you'll learn how to create a funnel that increases the number of subscribers you have for your channel. In this lesson of the YouTube Marketing course, you'll learn about a new sales funnel type - the soft sales funnel, which is similar to the direct sales funnel but different in the type of video posted to YouTube.

Optimization of Videos
In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to get started, choose your bidding strategy, and start a campaign. The Quick and Easy Way to Create YouTube Ads/Promotions Advanced YouTube Ads - Part 1 - Set Up Your Ad Campaign Advanced YouTube Ads - Part 2 - Choose Who Sees Your Ad including Retargeting Advanced YouTube Ads - Part 3 - Choose Where Your Ad Shows Up Advanced YouTube Ads - Part 4 - Design your Ad

Starting a YouTube Channel
Design and Add Channel Art Add Your Channel Description Customize Your Channel Layout Verify Your Channel and More Important Settings Uploading a Video: titles, Descriptions, Thumbnails, and Tags YouTube Keyword Research Adding YouTube Cards and End Screens YouTube Analytics YouTube SEO: Watch Time vs. View Count Going Live on YouTube Free Music Library on YouTube Add a YouTube Channel Trailer

Introduction to the YouTube Basics Lessons
Start Your YouTube Channel
Design and Add Channel Art
Add Your Channel Description
Customize Your Channel Layout
Add a YouTube Channel Trailer
Verify Your Channel and More Important Settings
Upload Defaults, Featured Content, and Branding
Uploading a Video: titles, Descriptions, Thumbnails, and Tags
YouTube Keyword Research
Adding YouTube Cards and End Screens
YouTube Analytics
YouTube SEO: Watch Time vs. View Count
Going Live on YouTube

Master in YouTube Marketing

Training Highlights

Industry recognized certificate

What placement assistance will you receive?

What will be the training syllabus?

Course Curriculum

How to Create High-Performing Video Content on YouTube All too often, videos are uploaded to YouTube without taking advantage of some of the best features of the platform. Learn how to really make your content shine to drive up both views and subscribers.

The Email Marketing Funnel

The Subscriber Funnel

YouTube Ad Revenue

Promoting Your Videos

Get More Views with Better SEO

What Types of Videos Should You Create?

Why Do Subscribers Matter?

Where Should You Put Links?

Make Sure You Have Calls to Action

Introduction to the YouTube Basics Lessons

Start Your YouTube Channel

Design and Add Channel Art

Add Your Channel Description

Customize Your Channel Layout

Add a YouTube Channel Trailer

Verify Your Channel and More Important Settings

Upload Defaults, Featured Content, and Branding

Uploading a Video: titles, Descriptions, Thumbnails, and Tags

YouTube Keyword Research

Adding YouTube Cards and End Screens

YouTube Analytics

YouTube SEO: Watch Time vs. View Count

Going Live on YouTube

YouTube Ads

Types of Ads on YouTube

The Quick and Easy Way to Create YouTube Ads/Promotions

Set Up Your Ad Campaign

Choose Who Sees Your Ad including Retargeting

Choose Where Your Ad Shows Up

Design your Ad

Make Better Videos

It’s All About Video Quality

How to Come Up with Great Video Ideas

Does Equipment Matter?

Camera, Microphone, Lighting and Editing Application Recommendations

How to Expose and Compose Your video

Choosing a Background

Book 1-2-1 Call with our Support Team

How to Create High-Performing Video Content on YouTube
All too often, videos are uploaded to YouTube without taking advantage of some of the best features of the platform. Learn how to really make your content shine to drive up both views and subscribers.