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Master In Digital Marketing

Master In Digital Marketing

Training Highlights

Industry recognized certificate

Worldwide companies use DigiGrowHub for hiring every year. So a certificate from DigiGrowHub is recognized everywhere

What placement assistance will you receive?

Free Placement Preparation Training

Access to curated Internships & Jobs

Top performers will be highlighted in their internship & job applications

What will be the training syllabus?

Course Curriculum

Section 1: Introduction to Digital Marketing Course
Digital Marketing Overview, Digital Marketing vs Traditional Marketing Digital Marketing Process & Visibility Bringing Targeted Traffic

  • Digital Marketing Overview, Digital Marketing vs Traditional Marketing
  • Digital Marketing Process & Visibility
  • Bringing Targeted Traffic

Email Marketing
Creating and publishing Normal website form Creating and publishing Pop-ups on our Website How to Increase Open Rates of Emails How to increase click rates of emails Change email id, hide contact address, new subscribers notification How to create Newsletter-1 How to create Newsletter-2 How to create Auto Responder

Lead Generation through Digital Marketing Campaigns
How to Design Landing Pages Design Landing Page A/B Testing and publishing landing page

Google Ad Words (Search Engine Marketing)
Adwords Overview Adwords Search Campaign Setup and Analysis Adwords Ad Extension Optimize the Search engine campaign Display Campaign Remarketing

Google Ads Display Certification

Google Ads Search Certification

Google Shopping ads Certification

Google Ads Apps Certification

Google Ads Video Certification

Google Analytics
Google Analytics Overview Off Site Analytics Setup Google Analytics Link Google Analytics with Google Adwords, Google Website,etc Audience Analysis Google Analytics Acquisition Google Analytics Behavior Google Analytics Conversion

Search Engine Optimization (SEO)
Google Search Console Working of Search Engine SEO Introduction Keyword research– parameters Get Keyword Idea list from Google Adwords Shortlist Keywords on basis of Relevance, Monthly searches Finding parameters Google trends & Monetary Value Sort keyword on basis of 5 parameters Final Selection of keywords On page SEO Introduction On page HTML Tags On page Meta Tag-Part 1 On page Meta Tag-Part 2 On page Schema Tag On page Content On page Keyword Placement On page Text Formats On page Image SEO On page Links On page social media tags On page site accessibility Local SEO

On-Page SEO

Off-Page SEO

Local SEO

Link Building For SEO

Social Media Marketing
Social Media Automation All Social Media Marketing Tips and Tricks

Facebook Marketing
Introduction and setup of facebook page #Tips to create engaging post How to Engage Facebook fans Advertise on Facebook or Facebook Ads

Linkedin Marketing
Overview, Profile building and Pulse posting Linkedin Groups Company Pages Building and Strategy LinkedIn Ads Details LinkedIn Ads Creation Practically

Twitter Marketing
Twitter Overview and Working Tweet deck

Youtube Marketing & Making money from Youtube ads
Youtube Channel Creation and Customization Making Videos Youtube Video SEO Video or Youtube Campaign on Adwords

Online Display Advertising
Common Terminology Online Display Advertising

Content Marketing
Common Terminology Content Marketing Tools Content Marketing

Digital Marketing Strategy
Common Terminology Creating a Digital Marketing Strategy

Mobile Marketing
Mobile Marketing Overview , Mobile vs app Easy Mobile App Creation Buy Mobile App and Publishing it on IOS and Google Play Store Mobile Advertising using Adwords SMS Marketing

Overview , Analysis, Installation & use of Plugins
Types of Website Using Plugins In WordPress

Online Reputation Management
Affiliate Marketing

Conclusion
Personal Guidance from Digigrowhub Draft Lesson Practical Assignment Training Further Steps For Job Placements

Website Planning & Creation using Custom Sites Platform
Building a Website Types of Website Website terminology and buying domain name Buying a hosting Change Name server in domain panel

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