Training Highlights

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What placement assistance will you receive?
Free Placement Preparation Training
Access to curated Internships & Jobs
Top performers will be highlighted in their internship & job applications

What will be the training syllabus?
Course Curriculum
Module 1: Introduction
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Overview
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Advantages of this course
Module 2: Basic Concepts – Understanding Content Writing
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Origin & Need of Content Writing
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Increasing Demand For Content Writers
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Career in Content Writing
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Types of Content
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Difference Between Content Writing, Content Marketing & Copywriting
Module 3: Content Marketing
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What is content marketing? Why it is important?
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Creating A Solid Marketing Plan to Promote Content
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Understanding Marketing Principles
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Identifying Target Audience
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What is Buyer Persona and How You Can Create it?
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Effective Formula of Storytelling & How it Can Lead To Sales
Module 4: Copywriting
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What is Copywriting and How it is Different From Content Writing?
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The Secret Formula To Write Powerful Headlines That Grab Attention
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What is Call To Action ( CTA ) and How it Can Lead to sales?
Module 5:Content Writing Simplified
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Writing Principles
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Steps to Write Engaging Content
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Free Tool for Editing & Proofreading Content
Module 6: Optimizing Content for SEO (Search Engine Optimization)
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What is SEO?
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Using On Page SEO For Optimizing Content
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Using Off Page SEO For Optimizing Content
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Types of Keywords
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Keyword Selection
Module 7: Content Promotion
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Importance Of Content Promotion
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Effective Channels to Promote Your Content
Module 8: Tips to become a successful writer
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Practical Tips To Overcome Challenges in Your Career
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Qualities of a Successful Content Writer
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Mistakes To Avoid as a Writer
Module 9: Bonus Section: Blog Post writing
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Steps To Write Blog Post
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How to Optimize Blog Post For Ranking in Search Engines?