Module 1: Introduction
Overview
Advantages of this course
Module 2: Basic Concepts – Understanding Content Writing
Origin & Need of Content Writing
Increasing Demand For Content Writers
Career in Content Writing
Types of Content
Difference Between Content Writing, Content Marketing & Copywriting
Module 3: Content Marketing
What is content marketing? Why it is important?
Creating A Solid Marketing Plan to Promote Content
Understanding Marketing Principles
Identifying Target Audience
What is Buyer Persona and How You Can Create it?
Effective Formula of Storytelling & How it Can Lead To Sales
Module 4: Copywriting
What is Copywriting and How it is Different From Content Writing?
The Secret Formula To Write Powerful Headlines That Grab Attention
What is Call To Action ( CTA ) and How it Can Lead to sales?
Module 5:Content Writing Simplified
Writing Principles
Steps to Write Engaging Content
Free Tool for Editing & Proofreading Content
Module 6: Optimizing Content for SEO (Search Engine Optimization)
What is SEO?
Using On Page SEO For Optimizing Content
Using Off Page SEO For Optimizing Content
Types of Keywords
Keyword Selection
Module 7: Content Promotion
Importance Of Content Promotion
Effective Channels to Promote Your Content
Module 8: Tips to become a successful writer
Practical Tips To Overcome Challenges in Your Career
Qualities of a Successful Content Writer
Mistakes To Avoid as a Writer
Module 9: Bonus Section: Blog Post writing
Steps To Write Blog Post
How to Optimize Blog Post For Ranking in Search Engines?
