Content Marketing

By DigiGrowHub Mentor Categories: Digital Marketing

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Course Content

Module 1: Introduction

Overview
Advantages of this course

Module 2: Basic Concepts – Understanding Content Writing

Module 3: Content Marketing

Module 4: Copywriting

Module 5:Content Writing Simplified

Module 6: Optimizing Content for SEO (Search Engine Optimization)

Module 7: Content Promotion

Module 8: Tips to become a successful writer

Module 9: Bonus Section: Blog Post writing

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Course Content

Module 1: Introduction

Overview

Advantages of this course

Module 2: Basic Concepts – Understanding Content Writing

Origin & Need of Content Writing

Increasing Demand For Content Writers

Career in Content Writing

Types of Content

Difference Between Content Writing, Content Marketing & Copywriting

Module 3: Content Marketing

What is content marketing? Why it is important?

Creating A Solid Marketing Plan to Promote Content

Understanding Marketing Principles

Identifying Target Audience

What is Buyer Persona and How You Can Create it?

Effective Formula of Storytelling & How it Can Lead To Sales

Module 4: Copywriting

What is Copywriting and How it is Different From Content Writing?

The Secret Formula To Write Powerful Headlines That Grab Attention

What is Call To Action ( CTA ) and How it Can Lead to sales?

Module 5:Content Writing Simplified

Writing Principles

Steps to Write Engaging Content

Free Tool for Editing & Proofreading Content

Module 6: Optimizing Content for SEO (Search Engine Optimization)

What is SEO?

Using On Page SEO For Optimizing Content

Using Off Page SEO For Optimizing Content

Types of Keywords

Keyword Selection

Module 7: Content Promotion

Importance Of Content Promotion

Effective Channels to Promote Your Content

Module 8: Tips to become a successful writer

Practical Tips To Overcome Challenges in Your Career

Qualities of a Successful Content Writer

Mistakes To Avoid as a Writer

Module 9: Bonus Section: Blog Post writing

Steps To Write Blog Post

How to Optimize Blog Post For Ranking in Search Engines?

Student Ratings & Reviews