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Master in YouTube Marketing

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About Course

Build your audience and your brand on YouTube, the world’s second largest search engine behind Google. Learn from YouTube influencers and experts how to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility, take advantage of YouTube SEO, get more video views and channel subscribers, and monetize your channel.

What you’ll learn:

  • Build your YouTube subscriber base and increase watch time.
  • Optimize your videos, including keywords, file names, titles, descriptions, and within your scripts to help you be found more easily in search.
  • Win the heart of your audience by creating YouTube content that educates, teaches, or entertains.
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What Will You Learn?

  • Whether you run your own business, are helping someone else's businesses, or want to learn an in-demand skill that can help you get hired, this is the perfect YouTube course for you!

Course Content

YouTube Strategy: Making the Most of YouTube’s Platform and Algorithm
Learn how to put together a YouTube strategy that will make a real difference for your business. In this lesson, you'll learn what a successful YouTube strategy looks like, including various tactics such as profile and video optimization, playlists, v logging, YouTube Live, and more.

How to Create an Optimized YouTube Channel
YouTube is probably the most complex social network for businesses to figure out, but the rewards are worth it. Learn how you can help your videos receive the most views and build your subscriber base by taking advantage of the platform’s rich functionality.

How to Create High-Performing Video Content on YouTube
All too often, videos are uploaded to YouTube without taking advantage of some of the best features of the platform. Learn how to really make your content shine to drive up both views and subscribers.

Scaling Your YouTube Channel: YouTube SEO and More
There are two things that every business using YouTube wants to know: how to build an audience and how to convert that audience into buyers. Learn how you can attract, convert, engage, and monetize using a variety of tactics within the YouTube channel.

You Tube Marketing Funnels
In this lesson of the YouTube Marketing course, you'll learn how to create a traditional marketing funnel with email sequences, opt-in forms, and lead magnets. This section is all about the different types of sales funnels you can set up using YouTube videos. In this lesson, you'll learn how to set up a direct sales funnel. In this lesson of the YouTube Marketing course, you'll learn how to make money on YouTube with YouTube ads - another simple funnel. In this lesson of the YouTube Marketing course, you'll learn how to create a funnel that increases the number of subscribers you have for your channel. In this lesson of the YouTube Marketing course, you'll learn about a new sales funnel type - the soft sales funnel, which is similar to the direct sales funnel but different in the type of video posted to YouTube.

Optimization of Videos
In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to get started, choose your bidding strategy, and start a campaign. The Quick and Easy Way to Create YouTube Ads/Promotions Advanced YouTube Ads - Part 1 - Set Up Your Ad Campaign Advanced YouTube Ads - Part 2 - Choose Who Sees Your Ad including Retargeting Advanced YouTube Ads - Part 3 - Choose Where Your Ad Shows Up Advanced YouTube Ads - Part 4 - Design your Ad

Starting a YouTube Channel
Design and Add Channel Art Add Your Channel Description Customize Your Channel Layout Verify Your Channel and More Important Settings Uploading a Video: titles, Descriptions, Thumbnails, and Tags YouTube Keyword Research Adding YouTube Cards and End Screens YouTube Analytics YouTube SEO: Watch Time vs. View Count Going Live on YouTube Free Music Library on YouTube Add a YouTube Channel Trailer

YouTube Ads

Make Better Videos

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